Terry Dean has been testing an interesting system for getting visitors to return in the short term and/or to pay greater interest in a particular offer.

I consist of a footer ad that will show only once out of let’s say 5 or 10 visits. Mentioning this fact to your visitors will cause them to look for the ad and either return later to see it if they don’t that time or pay special attention to the ad itself when it shows.

I think it is a powerful strategy to draw visitor attention to an otherwise not as striking offer.

Read about features and more at Terry’s Blog at

http://www.terrydean.org/footer-ad-test

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